For designers – books, articles, debates, and inner wrangling typically influence opinions on what should be the way to approach when designing something that we intend to be usable, useful and most of all delightful.

To be fair I have struggled with this a lot myself, how do I really bring together principles I have learnt on design, aspects I admire in products around me and deal with my inner voice.

Let me pick a topic that really was troubling me for a while (and I couldn’t find an easy solution) – simplicity. What does simplicity really mean?

Without quoting…


As a design product team we often embark on journey to revamp the existing experience, or features.

Re-design is a twin edged sword in the product teams arsenal.

It can on one end help the team reach its design goals, improve business prospects, and on the other extreme end push the business backwards, move your Net promoter score down and maybe even make your users think about leaving your product for your competitors products.

In this Post — I am trying to go over the reasons to be cautious about redesign efforts for products in digital realm. This includes why…


Why this article?

I conducted a recent talk in #design4india, a NASSCOM initiative to create a significant impact on the cause of design in India.

The talk was with reference to — Data visualization design framework which could be used by designers to understand what they are designing for, and how to better prioritize and to select the right combination of visualization and interaction techniques, provided by the framework.

I received many requests to share the framework and the article is a continuation of the talk.

I have started the article with “Is Designing for Data Visualization tough?”, for readers who attended the…


Design experience essentially in consumer and enterprise applications often begin with the quintessential login screen.

This initial experience has received little attention from design other than, making it more aesthetic, usable (large fonts — contrast) and or providing additional information to get you in, in case you forgot your password.

Designers and Product professionals have given little thought to it, on how this can be advanced to be more user friendly and matches human capabilities, and preferences.

It makes business sense to understand the user, before you design an application. If we did, we would reduce opportunities, of hacking — who are notoriously better at this, than tech wizards. …


Information foraging theory is based on the analogy of an animal deciding what to eat, where it can be found, the best way to obtain it and how much “energy” (how filling) the meal will (be) provide.

Information foraging helps users drown out the noise and tune in the signal. But finding relevant information is only half of the equation; users must also make sense of what they encounter.

Sensemaking describes the process through which how newer sets of insights are merged with existing knowledge and information.

Sensemaking explains how information seekers go about foraging for information, extracting relevant concepts…


I was browsing through articles on reliability engineering and chanced on the word reliability engineering. And yes, i also came across an article called design life and that intrigued me.

Reliability engineering

I am often on a search to understand business of design better — in terms on digital products, looking for examples in other models of problem solving — including engineering and architecture. And so i read futher.

So whats Reliability engineering?

Reliability engineering is a sub-discipline of systems engineering that emphasizes dependability in the lifecycle management of a product. …


Would shoppers trying a product, share the same goals.

How may we segment users based on motives, and what benefit might accrue as a result of this effort.

On a visit to the car showroom, I looked at different customers talking to the same sales executive. Some of the interactions lead to detailed Pricing discussions, some to Test drives, and some to just looking around and walking away.

Taking the uncomfortable part I started asking the salesman.

How do visitors to the car showroom differ in their intents

The outcomes shared by car sales person had me thinking. …


The common interpreted ask on a UX Job Description today has changed from ‘Tool Proficiency’ and ‘Methodology’ to ‘Outcomes’ further drilled down to ‘ Collaboration’ and ‘Dealing with Ambiguity’. This according to me is a welcome change! truly understanding the complexity involved in human collaboration.

the thinking behind!

So what’s the rationale behind all this? It’s not like, we have become method agnostic. Being great at different methods and being able to select the correct method for a scenario is a given. …


Live, Love, Laugh, Leave a Legacy — Steven Covey

Most interaction designers hope to create something new, that leaves a mark on design language. I have so much respect for people who designed the scroll bar and hundreds of other design patterns that today, form the basis of how we solve business problems.

This happens more often when you are comparatively new in design, you look at a problem and come up with a whole new way to solve the problem. Everything looks promising, till a stakeholder kills the idea, citing some corner case you hadn’t though about before.

I…

Rohan Sandeep

Designer with Experience in Healthcare, Life Sciences, Manufacturing, Supply Chain Management, Procurement domains.

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